Keynote Talks
Maureen Swan has a national reputation for speaking to healthcare executives and board members. She has spoken to multiple state hospital associations, Medical Group Management Association and its regional affiliates, Forum for Healthcare Marketing and Strategy, The Alliance for Healthcare Strategy, and multiple other national groups.
Currently, Maureen is speaking on each of the following topics:
Healthcare Trends Every Executive Should Know: The Healthcare Bubble and The Global Race for Value
This session focuses on the emerging trends shaping the healthcare industry, including the notion of being in a healthcare bubble with a high potential for a correction over the next five years. Impending healthcare reform, vibrant consumerism, and shifting employer health benefit models are driving new innovations and models of delivery, along with a heightened focus on value. With a provocative look at how healthcare could go down the path of AIG and GM, this session with create a sense of urgency and opportunity for hospitals, providers and health care suppliers.
How To Keep Patients In Town
For most community or rural based hospitals, a key strategic challenge is keeping patients in town for care. This session focuses on the key elements that drive improvement in a hospital’s “in-town” market share and provides a model to assess current opportunities and improve preference and usage of the local hospital.
Developing a High Performing Board
The challenges in healthcare make the need for strong boards even more imperative. This session focuses on the key elements of a high performing board and provides a model for assessing and improving a board’s performance.
Using Healthcare Trends in Your Organization
A robust planning process needs to include a rigorous assessment of the future and potential trends that will impact the strategic direction of the organization. This session provides a brief overview of why trends are an important part of planning and then uses a “mock” strategy session to engage the audience in experiencing how to use trends with their board and teams back home.
